When he coached special teams for the New York Jets, Mike Westhoff used a points system for outstanding performances. One year, 2010, he created a graphic to highlight the leaders, displaying it each week in his meeting room.
It was an ocean scene, with Lance Laury, the points leader, standing waist deep in bloody water. He was surrounded by three large shark fins, each one tagged with the uniform number of the next-highest in the points standings -- James Ihedigbo, Brad Smith and Eric Smith. It was a not-so-subliminal motivational tool by Westhoff, who happens to be an avid shark fisherman.