A humongous deal has been made in Florham Park.
On Thursday, the New York Jets organization announced it has reached and signed an agreement with Sportradar. The “leading global provider of sports betting and sports entertainment products and services” will help improve the performance of the Jets’ sponsors and broaden the relationship with the team’s partners within the legal sports-betting space.
The new Sportradar-Jets and Sportradar-Baltimore Ravens partnerships are the first partnerships involving U.S. professional sports organizations and a sports technology company that are meant to focus on the marketing needs within the betting scene.