With variable pricing, individual games within each season ticket package are assigned to one of these price categories. This plan will better reflect the value of and expected demand for each game. The total price for each season ticket package will remain unchanged in 2015 in comparison to last year.
"Variable pricing allows us to price our games in a way that more accurately reflects fan demand and interest," said team president Neil Glat.
Variable pricing already is used in major league baseball, the NBA and the NHL. A number of the NFL's 32 clubs will be using variable pricing this season, particularly for preseason games.