Pete Radovich called it a creative "nightmare."
But it was one he asked for when he suggested ditching the usual approach to prime time NFL television opens, with a consistent theme or narrator or musical number, in favor of radically different styles and stories week to week.
"As the words left my mouth, I'm literally asking myself: What are you doing?" Radovich said, recalling his initial pitch to CBS Sports chairman Sean McManus.
But Radovich, the creative director behind the pieces that set up CBS/NFL Network's "Thursday Night Football" games, has known since the summer that there was at least one game on the schedule that would not require much thought:
Rex Ryan's return to the Meadowlands as coach of the Bills for Thursday night's game against the Jets on NFL Network.