Fortnite Battle Royale – The Father’s Frustration, The Advertiser Lust
200 million players around the world have fallen in the world’s most popular computer game Fortnite: a dream for advertisers, it seems. But it is not that easy. Since Fortnite cannot be advertised, imagination is needed.
A father of three boys, I know from painful experience how powerful Fortnite is. On the first Saturday night in February, the world could have gone down, nothing lured the kids away from the console.
Chart striker DJ Marshmello gave his first in-game concert on Fortnite – a virtual appearance in the world of the squeaky shooter game – and around 10 million were watching alongside my sons.