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Bowser Becomes CEO Of Nintendo Of America

Reggie Fils-Aimé, president and CEO of Nintendo’s American branch since 2006, announced his resignation on Thursday night. His successor: Doug Bowser, the current Sales and Marketing Director of Nintendo of America. The fact that someone with the surname Bowser should take over the CEO position at Nintendo of America did not only cause laughter among Nintendo fans.

Nintendo fans, Reggie has a message for all of you. Please take a look. pic.twitter.com/EAhaEl5oEJ

— Nintendo of America (@NintendoAmerica) February 21, 2019

On Twitter , many users make fun of the fact that the new CEO bears the name of Mario’s adversary.