It has become the dominant theme of the past month, a one-word mantra the Jets have repeated on a daily basis, only to show an inability to deliver on game day:
Finish.
They failed in a 24-17 loss to the Patriots in a game that was there for the taking.
And again in Miami on a day when Josh McCown was at his best with three touchdown passes, but then threw a game-deciding interception as the Jets lost, 31-28, after leading 28-14.
And once more last Sunday against the Falcons, who nearly succumbed on a rain-swept day at MetLife Stadium but pulled out a 25-20 win.