NFL identities get torn down and rebuilt on a regular basis. So it is with the Jets as general manager Mike Maccagnan and head coach Todd Bowles have redesigned the team that finished last season 5-11.
But what exactly is the Jets' identity in 2017? "We don’t have one yet," said Bowles. "You won’t find out our identity until about four or five games into the season. We have guys that play hard, practice hard, play together and work together. ... We know we’re tough, we know we’re going to play hard and scrap. We just have to see what our identity is as we go.