[Ed. Note: The following article originally appeared in the Oct. 28th edition of Frozen Refreshment Business News and Ice Box Journal Daily. It has been re-posted here with permission.]
BROOKLYN, NY - Barclays Center, home of the NHL’s New York Islanders, is set to greatly strengthen its ice surface... with branding potential by entering groundbreaking sponsorship agreements with four of the biggest names in frozen treats.
The ICEE Company, Slush Puppie, Rita’s Italian Ice and Slurpee, owned by 7-11, all will have their logos featured on Barclays Center’s ice surface beginning this week.