On Friday afternoon, Heros for Heroes initiative was launched. The initiative is a collaboration between Yes Men Outfitters and Blue Line Deli. Both are Long Island companies who share a passion for the New York Islanders.
The Heros for Heroes initiative is a way to support healthcare workers like doctors and nurses who are on the front lines of the COVID-19 pandemic. By buying a hand towel on Yes Men's website for $5, 100 percent of the profits go to pay to feed a healthcare worker with food from Blue Line Deli.