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Congratulations to the 2015 Eastern Conference Champions!

"CONGRATS NEW YORK!" the weekend Modell's Sporting Goods ad says.

To which we say: THANKS!

Look, these things are going to happen, as Must Have Product Now! logistics can be dificult when the sporting outcome is not guaranteed -- despite what so many Smurfs fans (and Isles' woe-is-our-apocalypse fans) would've had you believe heading into Game 7.

That said, no the Rangers did not win Game 7 Friday. Instead, deliciously, they were shut out for the second time in a row on home ice, losing a Game 7 at Madison Square Garden and turning every narrative about clutchitude and *Henrik Lundqvist's magic and Nash Is Back and what-have-you on its head.