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The Beckham brand:

The stars were out at the 2015 NBA All-Star Game.

Jay-Z, Beyonce, Bill Clinton, Ben Stiller and Bill Russell all roamed courtside at Madison Square Garden. And beside them -- looking like he belonged -- stood New York Giants wide receiver Odell Beckham Jr.

Beckham had just finished his second NFL season and had already reached A-list celebrity status. That doesn’t happen too often in a sport where the athlete’s faces are hidden by helmets. Most football players are recognized by the name on the back of their jersey rather than by their jaw structure or golden locks.