The Super Bowl is an unofficial national holiday affectionately entitled “Super Sunday.”
It is also the biggest food production day in the food retail business. One in every six televisions is bought just prior to the game. Snack companies increase production of potato and tortilla chips in anticipation of higher sales. Pizza delivery companies hire more drivers and sell more pies than at any other time of the year. The big game sends sales of beer, soda, chips, guacamole, salsa and dips through the roof.
Super Sunday is the third largest alcohol consumption celebration behind New Year’s Eve and St.