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NFL finds amazing new way to milk schedule release

Never doubt the power and the glory of The Shield.

If there is a way for the NFL to generate more offseason attention, it will identify it. And now the folks at 345 Park Avenue are no longer satisfied with the annual schedule reveal being a one-day event. No, it’s going to last two whole weeks now.

Here is the NFL’s schedule to, uh, reveal the schedule:

April 28: The first Thursday Night Football game on Amazon Prime — which is the Week 2 game — will be announced during the first round of the NFL Draft.