The NFL and social media giant Twitter have decided to extend as as well as expand their partnership for the upcoming season. Here are some details from the NFL’s official announcement last week:
The partnership will continue to engage fans each week of the season through:
New Highlight Offerings – Curated videos featuring recaps of the best touchdowns, highlights and Tweets each week of the season with first-of-its-kind opportunities for brands.
Expanded NFL Twitter Votes – Fans will be invited to vote each week on the hottest topics and takes burning through the NFL Twittersphere in an expanded set of Twitter Polls.