Going back to grade school, every class had a “class clown”, someone who always did stupid sh** just to get extra attention because they had no interest in actually doing school work.
As a result, the teacher would pay them extra attention, knowing their attention-needy personality, leading to stints in detention or threats to move their seat – or whatever.
We’ve all seen them, some of us were them.
All Odell Beckham Jr. has done since he’s entered the NFL has sought attention, most of the time by doing something stupid.
Uhm, like getting rocked in the face with a kicking net, posting childish, high school-level subtweets, or completely losing control during multiple games (the Josh Norman/Carolina Panther game being the best example).