New York Giants head coach Tom Coughlin generally comes up with the ideas for different motivational sayings that end up emblazoned on signage around the Giants training facility and on the T-shirts that are distributed to the team.
This year, Coughlin doesn’t have to think too hard to find a saying because the work was already done for him by team co-owner John Mara, who agreed with reporters’ interpretation that the coming 2015 season is a “win or else” proposition.
The Giants have missed the playoffs the last three years, with their annual regular season records over the last two season going in the wrong direction.