Back when a lot of us watched MTV — when Road Rules was a thing and Carson Daly didn’t appeal to only a mom demographic — the network had a show called MTV Diary, which documented celebrities going about their everyday lives. If you’re familiar with the show, you probably know where I’m going with this.
“You think you know, but you have no idea.”
Every intro to an episode had the spotlighted celeb saying that phrase. And it begged its viewers to ask questions like, “What don’t I know about J-Lo? Why don’t I have any idea about her life?