New York City Football Club (NYCFC) and Heineken® are proud to announce a multiyear partnership renewal. The partnership extension will see Heineken, NYCFC Founding Partner and official beer of Major League Soccer (MLS), launch two new exclusive experiences for fans and NYCFC Pub Partners just in time for the playoff season. As NYCFC continues to play matches behind-closed-doors due to COVID-19, Heineken is bringing people together around soccer in responsible and innovative ways to ensure fans stay close to the Club they love.
As the NYCFC First Team gears up for the 2020 MLS Cup Playoffs, Heineken is rallying New Yorkers in all five boroughs for NYCFC’s fifth straight playoff appearance with two new activations:
- ‘Catching up with the Coaches presented by Heineken 0.