New York City FC is pleased to announce today a new partnership with El Jimador tequila that will see one of the best-selling 100% agave tequilas in the world become the Official Tequila of NYCFC. Together, El Jimador tequila and NYCFC will be focused on creating fan engagement opportunities to bring friends together around the love of soccer.
El Jimador tequila will engage with NYCFC fans via co-hosted experiential activations that bring to life the shared values of fun and fellowship.
The partnership also includes player appearances to bring NYCFC’s passionate fans closer to the first team as well as signature cocktail integration at the Club’s premium events including: After Dark, Homecoming and the Awards Ceremony.