New York City Football Club (NYCFC) and Tinder – the world’s most popular app for meeting new people – created a #PerfectMatch at this weekend’s NYCFC home game to celebrate their partnership stateside. The activation follows last month’s announcement of the partnership between Tinder and NYCFC, its sister Club and English Premier League champions – Manchester City Football Club – and Manchester City Women’s Football Club. The partnership marks Tinder’s first in-depth foray into the sports market and will bring together Tinder users and passionate soccer fans from New York City and around the world.
Following a weeklong sweepstakes on the Tinder platform, a #PerfectMatch winner was selected to attend NYCFC’s home match this past Sunday, April 29.