Recently, New York City FC sent an email to season ticket holders that included a breakdown of the prices for every individual game in the 2022 season. Variable pricing is nothing new – it’s logical that tickets for higher-value matches cost more than tickets for lower-value matches – but this was the first time the club detailed those prices before the start of the season.
The transparency is refreshing and welcoming. In the past, season ticket holders had to sleuth around to price out a ticket they might want to exchange. This makes it easy to put a value on every game.