New York City Football Club (NYCFC) today announced that Brad Sims will take up the role of Chief Executive Officer for the Club in January, ahead of the 2019 Major League Soccer season. In this role, Sims will be responsible for all aspects of the organization on a day-to-day basis, lead the front office staff and continue to build on the Club’s successful first four years.
Sims joins the Club after six years with the NBA’s Cleveland Cavaliers where he served as Executive Vice President of Franchise Operations & Chief Revenue Officer. In this role, he was responsible for managing all primary areas of revenue for the Cavaliers including ticket sales, premium seating and hospitality, corporate partnerships and database marketing and analytics.