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Will the NFL's involvement with Jay-Z be about anything but better entertainment?

At the same time the NFL is still feeling the sting of the Colin Kaepernick fiasco and Dolphins receiver Kenny Stills is calling out team owner Stephen Ross about his Trump fundraiser—causing head coach Brian Flores to publicly encourage Stills to say less about it—the NFL has announced a partnership with rapper, entrepreneur, and activist Shawn “Jay-Z” Carter and his management company, Roc Nation.

As they say, may you live in interesting times.

Per ESPN’s Jason Reid, the partnership will have Roc Nation advising the NFL on a number of entertainment issues, including halftime entertainment for the Super Bowl.