What's snarky, self-deprecating and smack-talking all at once? Well, your favorite team's social media accounts, of course.
It's a fine line that accounts have to walk, especially in 2020, but when they do it correctly, it makes internet magic. And in a year when sports fans have had to find a new way to love their teams from afar, it makes sense that account managers have had to dig into the depths of their creative brains to connect with their fans.
And, with bowl season underway, the College Football Playoff on Friday, the NFL entering its final week of the regular season and the NBA into its second week of its season, it's peak time for the team social media accounts.