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Week 1 NFL strategy: Coaches avoiding touchbacks

A regular analysis of strategy, decisions and calls that impacted the week of NFL play -- with help from ESPN senior analytics specialist Brian Burke among other resources:

One of the most anticipated strategic changes this NFL season has arrived courtesy of what seems a minor rule change: Moving the touchback after kickoffs from the 20- to the 25-yard line. The NFL hopes to increase the number of touchbacks and reduce the number of returns, for safety reasons. But a host of coaches claimed in training camp that they would take measures to ensure the opposite effect.