The Mercedes-Benz Superdome, the home of the New Orleans Saints, will be getting a new sponsor, and thus and a new title, coming next year.
According to a report by Forbes, the German automaker is parting ways with the Superdome to focus on the newly built Mercedes-Benz Stadium in Atlanta, home of the Falcons, after nine years in New Orleans. The company became the namesake sponsor of the dome in the middle of the 2011-2012 season.
Mercedes-Benz was the first company to buy the naming rights to the Superdome. Even in these tough economic times, many other brands are likely willing to commit to such an investment, even for the NFL’s smallest market.