The New Orleans Saints have made the next steps in saying goodbye to Mercedes Benz by hiring Oak View Group. Ben Fischer covers the NFL and Olympic sports for Sports Business Journal. He has reported the Saints have selected Oak View Group (OVG) to sell naming rights to the stadium after the Mercedes-Benz deal expires next year. Many agencies were vetted before the Saints chose the Oak View Group to handle the deal.
The Saints wanted a world-class agency to help them find the next partner for the city’s world-class arena, and they believed Oak View Group represented that type of agency.