There it is: the New Orelans Saints’ home venue will now be named “The Caesars Superdome” for the next 20 years, replacing the “Mercedes-Benz Superdome” title it has held since 2011. Reports from Thursday’s meeting with the Louisiana state legislature’s Joint Budget Committee state that while the Saints will receive 100% of profits from the deal, the team has pledged to put them towards Superdome renovations and upgrades.
The Mercedes-Benz signage was removed last week when the German automaker’s deal expired, opening the door for a new naming-rights sponsor to step in. And as the Athletic’s Jeff Duncan reported earlier this year, Caesar’s Entertainment, Inc.