Sports apparel maker New Era designs the caps that you see being placed on the heads of players in the NFL Draft as they come up to the podium to accept their new lot in life. They get this year’s cap and a jersey with their name already on the back.
The caps are usually just the team logo with some new color pattern designed to get you to shell out way more money than those caps are worth in any sane economy. This year, New Era is trying something different.
The caps will be gray along with the team’s primary color along with a “team slogan” behind the team’s logo.