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Report: Caesars Entertainment closing in on Superdome naming-rights deal

Breaking news….

Caesars expected to land Superdome naming rights at Saints’ home in New Orleans https://t.co/DuckluyaC2

— Jeff Duncan (@JeffDuncan_) March 24, 2021

The Athletic’s Jeff Duncan reports that a new Superdome naming rights sponsorship is close to completion between the New Orleans Saints and Caesars Entertainment, Inc., which would be valued at $200 million over the next twenty years. Nothing has been signed yet, but the move would make the Superdome the first NFL venue to be sponsored by a sports gambling outfit. Caesars also owns Harrah’s New Orleans location, which in 2018 became the official casino partner of the Saints and Pelicans.