The New Orleans Pelicans and Zatarain’s on Wednesday, Oct. 25 announced a new integrated marketing partnership featuring the company’s iconic name, brand and logo on the team’s game jerseys beginning with the 2017-18 NBA season.
In addition to the jersey patch, for every Pelicans slam dunk throughout the season, Zatarain’s will donate meals to the Second Harvest Food Bank charity. Second Harvest operates through food distribution programs, community kitchen meal services, nutritional education, and public benefits assistance.
Zatarain's is also a partner of the New Orleans Saints.
“This is an opportunity for both the Pelicans and Zatarain’s to further expand our international reach.