ATLANTA -- Sometimes simple tells the story. The New Orleans diplomats stumping for Super Bowl 2024 hopes their slogan tells the story for the city and the event.
"NOLA 2024/7 Super Bowl" will be the theme of the Wednesday morning presentation spearheaded by the New Orleans Saints and the Greater New Orleans Sports Foundation, including a simple, yet sharp logo.
"We always kind of have fun with the bid themes," said Sam Joffray, vice president of the Greater New Orleans Sports Foundation. "This time, we wanted to just say 'NOLA 2024,' but for some reason as we were working on our presentation videos and realizing that we're a 24-hour city.