The Mercedes-Benz signage at the Superdome ain’t dere no more.
The German automaker’s naming rights deal with the Superdome expires today, July 15. pic.twitter.com/tsaa11PgB4
— Amie Just (@Amie_Just) July 15, 2021
Mercedes-Benz’s sponsorship contract with the Superdome expired on July 15, and the venue’s management team worked promptly to remove the German automobile manufacturer’s signage from the façade. The Times-Picayune | Advocate’s Amie Just and WDSU-New Orleans shared photos from the scene, where work crews were using cranes to unfasten Mercedes-Benz’s lettering along Poydras Street.
The Athletic’s Jeff Duncan reported earlier this summer that Caesar’s Entertainment was the frontrunner to replace Mercedes-Benz as the famed arena’s naming rights sponsor; WDSU confirmed that talks are ongoing, but a Saints spokesman told Just that there is no official deal in place while new partnerships are being explored.