Former Michigan tight end Jake Butt is expected to be selected in this week's NFL Draft. The day before that kicked off Butt received a special delivery from the company that endorsed him.
Charmin signed the appropriately named standout and gifted him literally a truck load of toilet paper or as the Charmin official Twitter account called it a "Butt-load."
Maybe the best endorsement deal ever! @JBooty_88 signing with @Charmin right before then #NFLDraft @UMichFootball @wsyx6 @B1Gfootball pic.twitter.com/Uwt8mQj7E1
-- Chetan Rakieten (@chetanrakieten) April 26, 2017
@chetanrakieten @JBooty_88 @UMichFootball @wsyx6 @B1Gfootball This is what we like to call a Butt-load of Charmin
-- Charmin (@Charmin) April 26, 2017