Fans of the Cleveland Browns, which won zero games last NFL season, will have a locked, beer-stocked refrigerator mocking them at the end of each loss during the 2018 season until the team squeaks out a win.
But Light plans to install "Victory Fridges" at Cleveland's FirstEnergy Stadium and bars around the city that are stocked with beer and will use "smart technology" to open after the team's first regular-season win.
"At the very moment the Browns achieve that long-awaited victory, the Bud Light Browns Victory Fridges will simultaneously unlock, giving fans 21 and over the chance to enjoy the sweet taste of victory together," a press release from Anheuser-Busch says.