New Orleans Saints running back Alvin Kamara's affinity for Airheads candy is a public love affair.
He eats it on the sidelines, passes them out to teammates in the bench area and Kamara's Twitter account throughout the 2017 regular season reflected his adoration of the candy.
Now, Airheads has reciprocated the open love with a billboard in New Orleans congratulating Kamara on winning the NFL Offensive Rookie of the Year award.
The billboard, which is located near I-10 and the Mercedes-Benz Superdome, states "Rookie of the Year ... Now that's how play delicious! Congrats, Alvin Kamara.