BEIJING AND NEW YORK – The National Basketball Association (NBA) today announced NBA Chinese New Year Celebration 2018 presented by Dongfeng Nissan will feature the NBA’s biggest stars in action, the debut of a new television campaign, a record 93 games to be broadcast in Greater China, and a record 12 NBA teams hosting in-arena activities, as the league celebrates the holiday for the seventh consecutive year Feb. 2 - March 3.
As part of the celebration, the NBA today debuted a new series of television spots entitled “Fireworks,” starring five-time NBA All-Star Anthony Davis of the New Orleans Pelicans, five-time NBA All-Star and NBA Champion Kyrie Irving of the Boston Celtics, and two-time Defensive Player of the Year and 2014 NBA Finals MVP Kawhi Leonard of the San Antonio Spurs.