SANTA MONICA, Calif. – GumGum Sports, an artificial intelligence and computer vision technology company that captures the full media value of sports sponsorships across TV, streaming and social media, has entered a season-long relationship with the NFL’s New Orleans Saints (Saints) and the NBA’s New Orleans Pelicans (Pelicans) to help brands better understand the value of their sponsorships.
“GumGum Sports is powering a new level of media tracking for both the New Orleans Saints and Pelicans,” said Mike Stanfield, Senior Vice President of Sales, New Orleans Saints and Pelicans. “By qualifying all the exposures our brand partners are enjoying, we’re better able to support their business objectives by helping them measure our dedicated, global fan base, wherever they may be.