Beyond the functional uses, utilizing Twitter hashtags can be a fun and engaging way for professional teams to connect with fans. #WeTheNorth (Toronto Raptors) and #FearTheDeer (Milwaukee Bucks) come immediately to mind as two of the best, but the New Orleans Pelicans have coined a phrase that still probably works.
#DoItBig was a subversive and ideal slogan born before the start of the 2017-18 season because the Pelicans were primed to showcase the fully realized pairing of arguably the two best frontcourt players in the whole league. Anthony Davis and DeMarcus Cousins — as great as they had always been individually — needed to combine a summer of workouts and a full training camp together before it translated into team success.