Every fan base wants one, almost every fan base needs one, some are desperate for a half decent one (see: Carolina Panthers “Keep Pounding”). It’s a sports team’s catch phrase, their hype slogan, a sticky saying slung together by the marketing department and, best case scenario, swiftly adopted and easily mashed up with the city’s attitude. It’s the catchy chorus to a hit song, the hashtag to a dominant influencer’s Instagram caption.
The Saints have had one since forever – dropping a “Who Dat?” at any airport in the direction of anyone wearing anything resembling New Orleans will get a reciprocated “Who Dat?