The great thing about comedy is that there's multiple forms of it and we all love one variation or another. From low-brow humor like bleeped out swear words to more sophisticated humor like Seinfeld's it's a show about nothing premise, comedy is something everyone loves. Comedy, like music, is universal. I mean think about it, who doesn't like to laugh? Sports doesn't quite have that hold on everybody.
But I do think there is something that makes comedy and sports analogous: every generation has their own group of era-defining stars they grow up with. Whether it's comics or quarterbacks, the people my dad grew up with are different than the ones I've had.