As visitors to downtown New Orleans approach the Central Business District this weekend, one of the first aspects of the skyline they’ll likely notice is the iconic Mercedes-Benz Superdome. But there’s also a good chance they spot a 400-foot high Nike advertisement nearby, which features Pelicans four-time All-Star Anthony Davis – the face of the NBA’s midseason showcase event in more ways than one.
As part of its presence at NBA All-Star 2017, Nike created the Davis ad to be displayed on a side of Benson Tower that is visible to traffic entering the Crescent City from the west.