LAS CRUCES, N.M. - NM State Athletics and its multimedia rights holder, NM State Sports Properties, announced today a renewed multi-year sponsorship with Admiral Beverage Corporation that provides for Coors Light to continue its designation as "Official Beer of Aggie Athletics."
The extended agreement also allows the beer brand title sponsorship of the annual Hispanic Heritage Day football game and Fan Fiesta through the 2023-24 athletics season. This year's game and Fan Fiesta will take place on Saturday, August 28, when the Aggies play host to the UTEP Miners. Coors Light will receive in-game brand visibility on television and radio broadcasts, and digital exposure on NMStateSports.