LAS CRUCES, N.M. – NM State Athletics is set to begin a new multi-year partnership with Van Wagner, a leading collegiate athletics marketing agency. Effective July 1, Van Wagner became the Aggies' new, long-term exclusive multimedia rights holder, overseeing the corporate sponsorship program beginning with the 2024-25 academic year, Director of Athletics Mario Moccia announced.
Van Wagner is highly regarded for its unique and holistic sales approach and collaborative and transparent financial model that consistently delivers historic returns for the Universities and Conferences it represents. Specifically, Van Wagner will focus on maximizing the value of corporate sponsorship opportunities across various platforms and multimedia assets, including prominent venue signage, broadcast rights and exposure, digital and social media properties, and engagement and activation.