Football players at the University of New Mexico might not be close to receiving the type of money as do some players at Power Five programs such as Miami and Texas, but that hasn’t stopped some Lobos from seeking name, image and likeness deals, or in Bryce Santana’s case, starting a clothing line business.
The UNM compliance department provided some websites for student-athletes to reach out to NIL companies last fall, Santana said.
“I saw an (NIL Threads) ad to make your own clothing brand,” said Santana, a redshirt sophomore defensive lineman from Los Lunas High. “I hit them up, and basically I had to pay a certain amount up front, they created a logo for me and they designed my clothes for me.