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New Jersey Devils kick off home opener with unique social campaign

It’s no secret that the expectations are high on the ice for the New Jersey Devils in 2019-20, especially after their fanbase witnessed a memorable offseason with dynamic roster moves.

While Jersey’s fans must wait and see if the Devils will meet those notions this year, the three-time Stanley Cup champions (1995, 2000, and 2003) have arguably exceeded expectations when it boils down to its public relations and marketing strategy entering the 2019-20 campaign.

The Devils were sure to engage with their eager fans on Friday with a unique social media campaign. Jersey takes to the ice Friday night at the Prudential Center for its home opener against the Winnipeg Jets.