New Jersey Devils - Pavel Zacha (Photo by Elsa/Getty Images)
The New Jersey Devils helmet advertisements actually aren’t too bad.
When word came out that teams were going to put advertisements on helmets this year to make up lost revenue from last season and presumably this season, some fans were really against it. Thinking about a gaudy yellow McDonald’s logo on the side of the New Jersey Devils‘ helmet seemed awful. Then, the team announced who was actually sponsoring the team, and things started to make more sense.
The Devils & @Prudential will start a hockey helmet donation program providing co-branded helmets to diverse youth hockey players in New Jersey.