The New Jersey Devils struck a third sponsorship deal with a sportsbook, announcing Monday that the team had signed FanDuel Sportsbook to a partnership that will include the company's logo on the ice.
The deal comes on the heels of the team signing William Hill and Caesars last month to sponsorship deals that include space within the Prudential Center.
The on-ice inventory became available this season as the NHL opened up four locations for all the teams to sell in each of the rink's corners.
The NHL also announced Monday that FanDuel would get exclusive rights to advertise itself as the league's official fantasy destination, along with being called an official sports betting partner of the league.