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Devils’ P.K. Subban is marketing everything except his own game

COLUMBUS, Ohio — P.K. Subban should be embarrassed.

The Devils invested a lot in the bombastic defenseman, and he has become an absolute shell of himself on the ice. Imagine, after this debacle of a season in New Jersey where his insipid play surely helped to get a good man and good coach in John Hynes fired, Subban is on the books for an annual $9 million for the next two years.

Players fade. Subban is 30 years old, and that happens.

But what should be embarrassing is that during this time of organizational upheaval, he is out and about almost every day with another promotion.